let's build your intentionally

basic skincare routine

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shop the build (collection)

the basics: cleanse, hydrate & moisturize.

b-wash

b-wash

b-wash

gentle powder-to-cream facial cleanser

$28.00 cad
Sale price  $28.00 cad Regular price 
b-gel

b-gel

b-gel

hydration boosting water gel

$24.00 cad
Sale price  $24.00 cad Regular price 
a-gel

a-gel

a-gel

gentle activated texture control gel

$27.00 cad
Sale price  $27.00 cad Regular price 
b-cream

b-cream

b-cream

weightless hydrating facial cream

$28.00 cad
Sale price  $28.00 cad Regular price 
b-balm

b-balm

b-balm

multi-purpose moisturizing gel-balm

$32.00 cad
Sale price  $32.00 cad Regular price 

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intentionally basic is our specialty

our skincare is basic. not basic as in boring, but deliberate in how we create staple products that do what they’re supposed to, without the trendy extras.

we’re all about creating the best version of each type of product offered and focusing on making that single product the most effective and enjoyable version of itself.

we craft everyday essentials—products designed to be used, finished, and repurchased.

about us

want more on what's in development?

we're continuously working on innovative products and are eager to involve our tight-knit community in this journey.

keep an eye out for exciting updates!

apply for the build (lab)