build (blog)

canadian skincare brands: why 'made in canada' matters
skincare isn't universal. it's shaped by climate, regulation, and the everyday realities of the people using it. that's exactly why canadian skincare exists the way it does, and why skipping... Read more...
what is intentionally basic skincare?
skincare has never been more complicated with every brand racing to highlight the latest trendy ingredient, the focus has shifted from what your skin needs to what sounds exciting on... Read more...
how to build a simple skincare routine (3 steps)
skincare content has a volume problem. open any guide to building a skincare routine and you'll find ten steps, fifteen products, and a morning ritual that takes longer than breakfast.... Read more...
why a simple skincare routine is best: embracing minimalism in 2024
in today’s world, where the buzz of the latest skincare trends and the allure of complex routines dominate, there’s a growing movement that’s cutting through the noise with a clear,... Read more...
the secret of b-wash: transforming powder-to-cream cleanser
skinthusiasts, skintellectuals, and skinstagrammers are embracing powdered facial cleansers like b-wash, a game-changer that offers customizable consistency Read more...
what is slugging? benefits, how to do it, and who should skip it
slugging is the practice of sealing your skin overnight with a thin occlusive layer, usually applied as the last step of an evening routine. the name comes from the shine... Read more...
why 1% salicylic acid can work better than 2% | build (skincare)
if you've ever tried a salicylic acid serum, there's a good chance it was 2%. the ordinary's cult-favourite solution is 2%. 2% has quietly become the default. not because it's... Read more...
the beauty behind a simple skincare approach
in a world inundated with an overwhelming array of skincare products and elaborate routines, the concept of simplicity in skincare has gained significant traction. a simple skincare routine involves a... Read more...