build (blog)
glycerin for skin: why the most basic humectant still wins
glycerin for skin: why the most basic humectant still wins
hyaluronic acid gets the marketing budget. glycerin gets the results. that's an overstatement, and we'll walk it back in a moment, because both ingredients work. but there's something worth noticing... Read more...
Canadian skincare brand
canadian skincare brands: why 'made in canada' matters
skincare isn't universal. it's shaped by climate, regulation, and the everyday realities of the people using it. that's exactly why canadian skincare exists the way it does, and why skipping... Read more...
what is intentionally basic skincare?
what is intentionally basic skincare?
skincare has never been more complicated with every brand racing to highlight the latest trendy ingredient, the focus has shifted from what your skin needs to what sounds exciting on... Read more...
how to build a simple skincare routine (3 steps)
how to build a simple skincare routine (3 steps)
skincare content has a volume problem. open any guide to building a skincare routine and you'll find ten steps, fifteen products, and a morning ritual that takes longer than breakfast.... Read more...
the secret of b-wash: our transforming gentle powder-to-cream facial cleanser - build (skincare)
powder cleansers explained: enzyme vs. gentle formulas
powder cleansers are having a moment, and most of the ones you'll find are exfoliants. open any list of the best powder face washes and you'll see the same formula... Read more...
the remarkable benefits of slugging your skin - build (skincare)
what is slugging? benefits, how to do it, and who should skip it
slugging is the practice of sealing your skin overnight with a thin occlusive layer, usually applied as the last step of an evening routine. the name comes from the shine... Read more...
why 1% salicylic acid can work better than 2% | build (skincare)
why 1% salicylic acid can work better than 2% | build (skincare)
if you've ever tried a salicylic acid serum, there's a good chance it was 2%. the ordinary's cult-favourite solution is 2%. 2% has quietly become the default. not because it's... Read more...
the beauty behind a simple skincare approach - build (skincare)
the beauty behind a simple skincare approach
in a world inundated with an overwhelming array of skincare products and elaborate routines, the concept of simplicity in skincare has gained significant traction. a simple skincare routine involves a... Read more...