where does the name build come from?
the name build comes from the idea that skincare isn’t about quick fixes — it’s about building something lasting. it’s about building a routine that works for you, building confidence in your own skin, and building knowledge to make better skincare choices.
every product is designed to be a building block: simple, effective, and meant to strengthen your skin one step at a time.
we're basic, not boring
our skincare is basic. not basic as in boring, but deliberate in how we create staple products that do what they’re supposed to, without the trendy extras.
we’re all about creating the best version of each type of product offered and focusing on making that single product the most effective and enjoyable version of itself.
we craft everyday essentials—products designed to be used, finished, and repurchased.
we understand skin struggles
through acne struggles and cycling through countless skincare products, we’ve learned firsthand what helps—and what doesn’t. that experience guides our formulas, which are intentionally designed to minimize irritation and provide exactly what your skin needs.
we focus on balance—hydration, protection, and skin-supporting essentials. because if there’s one thing we’ve learned, it’s that more isn’t always better.
we design for results, not trends
if you’re someone who loves exploring new ingredients or coveting the latest trending products, build might not be the brand for you.
if you’re looking to simplify your routine without sacrificing the joy of using high-quality, effective skincare, then build could be exactly what you’re looking for. our products are designed with an intent to reduce choice fatigue and bring clarity to your regimen, offering the essentials without feeling boring or clinical.
we're 100% chemicals
this isn’t a flex, it’s just a fact.
our formulas reach past marketing and focus in on ingredients that provide the right skin benefits—think glycerin, petrolatum, dimethicone and squalane.
we unapologetically exploit synthetic ingredients for unmatched quality and performance.
build (skincare) began as a deeply personal passion project rooted in my own struggle with cystic acne. after years of trying countless products and even undergoing multiple courses of isotretinoin, I realized that skincare isn’t a cure-all—it’s a tool to support healthy skin when guided by understanding and intention. during my biology degree, I shifted my focus from marketing claims to scientific research, studying ingredients instead of labels. that curiosity evolved into a pursuit of cosmetic science, where I learned to formulate, test, and evaluate skincare with rigor and purpose.
after working in product development and facing setbacks in the beauty industry, I decided to channel everything I had learned into something of my own. born in 2020, build (skincare) represents more than just formulas—it’s about creating simple, effective products grounded in science, transparency, and care. it’s not about trends or hype; it’s about designing real skincare for real people, built from both passion and perseverance.
jonah ray, owner & founder
