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b-gel

b-gel

hydration boosting water gel

1.7 fl. oz. (50 mL)

$24.00 cad
$24.00 cad
on sale sold out

introducing b-gel, our freshest leap into the world of simple yet profoundly effective skin hydration. imagine a hydration-boosting water gel so clear and feather-light, it feels like quenching your skin's thirst with a splash of pure water. it's basic science: deeply hydrate, effectively retain moisture, and revel in the visibly plump, juicy results. zero slip, zero stickiness—just smooth, refreshed, and irresistibly plump skin.

our water-fresh formula is crafted for seamless absorption, offering your skin a burst of hydration without the overwhelming feel of heavier serums. why complicate your routine when b-gel's straightforward approach targets dehydration head-on.

staying true to the minimalist ethos of build, b-gel champions uncomplicated skincare. it's pure hydration, stripped of all hype, maximizing effectiveness without the unnecessary extras.

directions

massage a small amount of product onto freshly cleansed skin until fully absorbed. use morning and night.

ingredients

aqua, glycerin, propanediol, methyl gluceth-10, sorbitol, betaine, propylene glycol, ammonium acryloyldimethyltaurate/vp copolymer, polyacrylate crosspolymer-6, diazolidinyl urea, iodopropynyl butylcarbamate

features: blend of 6 humectants - glycerin, propanediol, methyl gluceth-10, sorbitol, betaine, propylene glycol

need to know more? check out our FAQs

tips

try mixing b-gel into b-cream to maximize it's hydration potential

recycle

materials:

pump: PP [5] / bottle: glass / label: vinyl

 

step 1: remove the pump

step 2: rinse out any residue in the bottle

step 3: screw pump back onto bottle

step 4: remove label (dispose in regular trash)

step 5: toss into your curbside recycling bin

* before recycling always make sure to check that your area recycles these plastic types.

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basic hydration

b-gel delivers an instant boost of pure, uncomplicated hydration, providing immediate relief to thirsty skin. its unique blend of powerhouse humectants—glycerin, propanediol, methyl gluceth-10, sorbitol, and betaine—works synergistically to draw moisture into the skin, locking it in for lasting hydration. this combination ensures skin feels supple and refreshed without any heaviness, making b-gel the perfect solution for those seeking deep hydration with a lightweight touch.

with an elevated texture

b-gel’s delicate water gel transforms on contact, bursting into a refreshing, hydrating liquid that melts into the skin. this weightless formula leaves your skin refreshed, plump, and perfectly hydrated—without any sticky or slippery sensation.

frequently asked questions

  • what's the difference between hydrating and moisturizing?

    hydrating adds water to the skin, while moisturizing helps lock in that hydration. b-gel is designed to hydrate deeply, and we recommend pairing it with a moisturizer like b-cream or b-balm for optimal results; however, this doesn't mean it can't also be used on it's own!

  • when should b-gel be applied during my skincare routine?

    b-gel is ideally applied as a first step after cleansing, while your skin is still damp (but not wet). this isn't a steadfast rule though! b-gel feels great when mixed into your moisturizer to increase its hydrating capacity or even as the final skincare layer to give your skin a fresh, hydrated and plump appearance.

  • is b-gel really not sticky or slippery feeling?

    it really isn't! this is especially the case when you apply it before other products - you'll barely notice it (aside from how hydrated your skin will feel 😉). we've strategically chosen the humectants not just for their benefits but also their specific skin feel.

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this serum is everything I could have imagined for build! I've been working on the perfect hydration forward product since builds inception. trying to craft the perfect crystal clear gel that felt elegant was a challenge. I really wanted to marry the benefits of a toner or essence with the application of a gel. b-gel proves yet again that basic skincare doesn't require compromise on efficacy or aesthetics!

jonah ray, owner & founder

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