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b-gel

b-gel

hydration boosting water gel

1.7 fl. oz. (50 mL)

$24.00 cad
$24.00 cad
on sale sold out

introducing b-gel, our freshest leap into the world of simple yet profoundly effective skin hydration. imagine a hydration-boosting water gel so clear and feather-light, it feels like quenching your skin's thirst with a splash of pure water. it's basic science: deeply hydrate, effectively retain moisture, and revel in the visibly plump, juicy results. zero slip, zero stickiness—just smooth, refreshed, and irresistibly plump skin.

our water-fresh formula is crafted for seamless absorption, offering your skin a burst of hydration without the overwhelming feel of heavier serums. why complicate your routine when b-gel's straightforward approach targets dehydration head-on.

staying true to the minimalist ethos of build, b-gel champions uncomplicated skincare. it's pure hydration, stripped of all hype, maximizing effectiveness without the unnecessary extras.

directions

massage a small amount of product onto freshly cleansed skin until fully absorbed. use morning and night.

ingredients

aqua, glycerin, propanediol, methyl gluceth-10, sorbitol, betaine, propylene glycol, ammonium acryloyldimethyltaurate/vp copolymer, polyacrylate crosspolymer-6, diazolidinyl urea, iodopropynyl butylcarbamate

features: blend of 6 humectants - glycerin, propanediol, methyl gluceth-10, sorbitol, betaine, propylene glycol

need to know more? check out our FAQs

tips

try mixing b-gel into b-cream to maximize it's hydration potential

recycle

materials:

pump: PP [5] / bottle: glass / label: vinyl

 

step 1: remove the pump

step 2: rinse out any residue in the bottle

step 3: screw pump back onto bottle

step 4: remove label (dispose in regular trash)

step 5: toss into your curbside recycling bin

* before recycling always make sure to check that your area recycles these plastic types.

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basic hydration

b-gel delivers an instant boost of pure, uncomplicated hydration, providing immediate relief to thirsty skin. its unique blend of powerhouse humectants—glycerin, propanediol, methyl gluceth-10, sorbitol, and betaine—works synergistically to draw moisture into the skin, locking it in for lasting hydration. this combination ensures skin feels supple and refreshed without any heaviness, making b-gel the perfect solution for those seeking deep hydration with a lightweight touch.

with an elevated texture

b-gel’s delicate water gel transforms on contact, bursting into a refreshing, hydrating liquid that melts into the skin. this weightless formula leaves your skin refreshed, plump, and perfectly hydrated—without any sticky or slippery sensation.

frequently asked questions

  • what's the difference between hydrating and moisturizing?

    hydrating adds water to the skin, while moisturizing helps lock in that hydration. b-gel is designed to hydrate deeply, and we recommend pairing it with a moisturizer like b-cream or b-balm for optimal results; however, this doesn't mean it can't also be used on it's own!

  • when should b-gel be applied during my skincare routine?

    b-gel is ideally applied as a first step after cleansing, while your skin is still damp (but not wet). this isn't a steadfast rule though! b-gel feels great when mixed into your moisturizer to increase its hydrating capacity or even as the final skincare layer to give your skin a fresh, hydrated and plump appearance.

  • is b-gel really not sticky or slippery feeling?

    it really isn't! this is especially the case when you apply it before other products - you'll barely notice it (aside from how hydrated your skin will feel 😉). we've strategically chosen the humectants not just for their benefits but also their specific skin feel.

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this serum is everything I could have imagined for build! I've been working on the perfect hydration forward product since builds inception. trying to craft the perfect crystal clear gel that felt elegant was a challenge. I really wanted to marry the benefits of a toner or essence with the application of a gel. b-gel proves yet again that basic skincare doesn't require compromise on efficacy or aesthetics!

jonah ray, owner & founder

Customer Reviews

Based on 2 reviews
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Amanda

Hydrating and feels so beautiful on the skin

A
Aimee
Amazing!

B-gel is the product I've been looking for! I've tried so many hydrating toners and serums, and this is the only one that's actually worked for me. My skin is so soft and smooth. It also doesn't pill so I can wear it under makeup. I will definitely be repurchasing!