1 5

b-gel

b-gel

hydration boosting water gel

1.7 fl. oz. (50 mL)

$24.00 cad
$24.00 cad
sale sold out

introducing b-gel, our freshest leap into the world of simple yet profoundly effective skin hydration. imagine a hydration-boosting water gel so clear and feather-light, it feels like quenching your skin's thirst with a splash of pure water. it's basic science: deeply hydrate, effectively retain moisture, and revel in the visibly plump, juicy results. zero slip, zero stickiness—just smooth, refreshed, and irresistibly plump skin.

our water-fresh formula is crafted for seamless absorption, offering your skin a burst of hydration without the overwhelming feel of heavier serums. why complicate your routine when b-gel's straightforward approach targets dehydration head-on.

staying true to the minimalist ethos of build, b-gel champions uncomplicated skincare. it's pure hydration, stripped of all hype, maximizing effectiveness without the unnecessary extras.

directions

massage a small amount of product onto freshly cleansed skin until fully absorbed. use morning and night.

ingredients

aqua, glycerin, propanediol, methyl gluceth-10, sorbitol, betaine, propylene glycol, ammonium acryloyldimethyltaurate/vp copolymer, polyacrylate crosspolymer-6, diazolidinyl urea, iodopropynyl butylcarbamate

features: blend of 6 humectants - glycerin, propanediol, methyl gluceth-10, sorbitol, betaine, propylene glycol

need to know more? check out our FAQs

tips

try mixing b-gel into b-cream to maximize it's hydration potential

recycle

materials:

pump: PP [5] / bottle: glass / label: vinyl

 

step 1: remove the pump

step 2: rinse out any residue in the bottle

step 3: screw pump back onto bottle

step 4: remove label (dispose in regular trash)

step 5: toss into your curbside recycling bin

* before recycling always make sure to check that your area recycles these plastic types.

View full details

basic hydration

b-gel delivers an instant boost of pure, uncomplicated hydration, providing immediate relief to thirsty skin. its unique blend of powerhouse humectants—glycerin, propanediol, methyl gluceth-10, sorbitol, and betaine—works synergistically to draw moisture into the skin, locking it in for lasting hydration. this combination ensures skin feels supple and refreshed without any heaviness, making b-gel the perfect solution for those seeking deep hydration with a lightweight touch.

with an elevated texture

b-gel’s delicate water gel transforms on contact, bursting into a refreshing, hydrating liquid that melts into the skin. this weightless formula leaves your skin refreshed, plump, and perfectly hydrated—without any sticky or slippery sensation.

frequently asked questions

  • what's the difference between hydrating and moisturizing?

    hydrating adds water to the skin, while moisturizing helps lock in that hydration. b-gel is designed to hydrate deeply, and we recommend pairing it with a moisturizer like b-cream or b-balm for optimal results; however, this doesn't mean it can't also be used on it's own!

  • when should b-gel be applied during my skincare routine?

    b-gel is ideally applied as a first step after cleansing, while your skin is still damp (but not wet). this isn't a steadfast rule though! b-gel feels great when mixed into your moisturizer to increase its hydrating capacity or even as the final skincare layer to give your skin a fresh, hydrated and plump appearance.

  • is b-gel really not sticky or slippery feeling?

    it really isn't! this is especially the case when you apply it before other products - you'll barely notice it (aside from how hydrated your skin will feel 😉). we've strategically chosen the humectants not just for their benefits but also their specific skin feel.

1 3

this serum is everything I could have imagined for build! I've been working on the perfect hydration forward product since builds inception. trying to craft the perfect crystal clear gel that felt elegant was a challenge. I really wanted to marry the benefits of a toner or essence with the application of a gel. b-gel proves yet again that basic skincare doesn't require compromise on efficacy or aesthetics!

jonah ray, owner & founder

Customer Reviews

Based on 6 reviews
83%
(5)
0%
(0)
0%
(0)
0%
(0)
17%
(1)
C
Chad
Overpriced for what it is

You could get a large bottle of a Japanese HA serum that contains these ingredients, plus much more, for the same price. This is like a dollar store product dressed up to look interesting.

I appreciate your point of view. when launching b-gel I was actually very worried because of this exact thing. It looks very very boring on paper. fortunately, I spent a lot of time balancing the ingredients to eliminate a lot of the common pet peeves people have with hydrating serums currently on the market like pilling, stickiness, sliminess etc. even though a lot of these ingredients can be found in many formulas on the market, I hope that the effort I put into balancing them shows when you actually try b-gel.

P
PamZ
the product I didn’t know I needed

I was intrigued by what I read about b-gel (thanks @sambythexounter). I didn’t know how it would fit into my routine but decided to try it anyway. This stuff is magic! When I dispensed it in my hand, I thought it might be heavy or sticky. It transforms into this light, kind of watery fluid that absorbs right in to the skin and moisturizes like a dream! In the winter, I replaced my morning toner with b-gel. Sometimes at night, I applied a thick coat and let it soak in before doing the rest of my routine. Now that’s it’s hot and humid, my morning routine is b-wash, an antioxidant serum, b-gel and sunscreen. It even helped heal my parched hands after a pottery project. B-gel has gone from the product I wasnt sure I needed to the product I buy in multiples because I cant be without it.

A
Andi
Simple and efficient

I’ve tried a lot of hydrating toners and this one of my top favourites. So simple but does its job. Perfect alone on wet skin followed by serums/moisturizer, but even better mixed into b cream. Has never caused a break out. I have sensitive combination skin.

B
Bhavin
Witchcraft in a bottle!

Jonah know's his formulations. I don't know how he did it, but B-Gel is incredible/the best hydrating gel/serum I have ever used. It has the most perfect viscous texture that absorbs beautifully into the skin, but leaves ZERO tackiness/stickiness. Despite this, my skin feels so plump and hydrated, as if I am wearing a cream-based moisturizer. I've been using B-Gel for about a month now, typically just in the mornings. I apply the gel and then sunscreen on top, and that's it. My skin feels perfectly hydrated all day long; no pilling, no stickiness, no heavy feeling. Cannot recommend this product enough!

A
Amanda

Hydrating and feels so beautiful on the skin

see more