b-gel
b-gel
hydration boosting water gel
1.7 fl. oz. (50 mL)
introducing b-gel, our freshest leap into the world of simple yet profoundly effective skin hydration. imagine a hydration-boosting water gel so clear and feather-light, it feels like quenching your skin's thirst with a splash of pure water. it's basic science: deeply hydrate, effectively retain moisture, and revel in the visibly plump, juicy results. zero slip, zero stickiness—just smooth, refreshed, and irresistibly plump skin.
our water-fresh formula is crafted for seamless absorption, offering your skin a burst of hydration without the overwhelming feel of heavier serums. why complicate your routine when b-gel's straightforward approach targets dehydration head-on.
staying true to the minimalist ethos of build, b-gel champions uncomplicated skincare. it's pure hydration, stripped of all hype, maximizing effectiveness without the unnecessary extras.
directions
directions
massage a small amount of product onto freshly cleansed skin until fully absorbed. use morning and night.
ingredients
ingredients
aqua, glycerin, propanediol, methyl gluceth-10, sorbitol, betaine, propylene glycol, ammonium acryloyldimethyltaurate/vp copolymer, polyacrylate crosspolymer-6, diazolidinyl urea, iodopropynyl butylcarbamate
features: blend of 6 humectants - glycerin, propanediol, methyl gluceth-10, sorbitol, betaine, propylene glycol
need to know more? check out our FAQs
tips
tips
try mixing b-gel into b-cream to maximize it's hydration potential
recycle
recycle
materials:
pump: PP [5] / bottle: glass / label: vinyl
step 1: remove the pump
step 2: rinse out any residue in the bottle
step 3: screw pump back onto bottle
step 4: remove label (dispose in regular trash)
step 5: toss into your curbside recycling bin
* before recycling always make sure to check that your area recycles these plastic types.
basic hydration
b-gel delivers an instant boost of pure, uncomplicated hydration, providing immediate relief to thirsty skin. its unique blend of powerhouse humectants—glycerin, propanediol, methyl gluceth-10, sorbitol, and betaine—works synergistically to draw moisture into the skin, locking it in for lasting hydration. this combination ensures skin feels supple and refreshed without any heaviness, making b-gel the perfect solution for those seeking deep hydration with a lightweight touch.
with an elevated texture
b-gel’s delicate water gel transforms on contact, bursting into a refreshing, hydrating liquid that melts into the skin. this weightless formula leaves your skin refreshed, plump, and perfectly hydrated—without any sticky or slippery sensation.
frequently asked questions
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what's the difference between hydrating and moisturizing?
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when should b-gel be applied during my skincare routine?
b-gel is ideally applied as a first step after cleansing, while your skin is still damp (but not wet). this isn't a steadfast rule though! b-gel feels great when mixed into your moisturizer to increase its hydrating capacity or even as the final skincare layer to give your skin a fresh, hydrated and plump appearance.
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is b-gel really not sticky or slippery feeling?
it really isn't! this is especially the case when you apply it before other products - you'll barely notice it (aside from how hydrated your skin will feel 😉). we've strategically chosen the humectants not just for their benefits but also their specific skin feel.
this serum is everything I could have imagined for build! I've been working on the perfect hydration forward product since builds inception. trying to craft the perfect crystal clear gel that felt elegant was a challenge. I really wanted to marry the benefits of a toner or essence with the application of a gel. b-gel proves yet again that basic skincare doesn't require compromise on efficacy or aesthetics!