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intentionally basic skincare made in canada. every formula is fragrance-free, made for sensitive skin, and designed to be used daily, finished, and repurchased.


no 10-step routines. no trendy extras. just the staples your skin actually needs, each one built to be the best version of itself. start with the basics.


new to simple routines? read our guide to building a 3-step skincare routine.

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  • b-cream

    weightless hydrating facial cream

    $28.00 cad
  • b-wash

    gentle powder-to-cream facial cleanser

    $28.00 cad
  • b-balm

    multi-purpose moisturizing gel-balm

    $32.00 cad
  • a-gel

    gentle activated texture control gel

    $27.00 cad
  • b-gel

    hydration boosting water gel

    $24.00 cad
  • starter bundle by build (skincare): b-wash powder cleanser bottle and b-cream moisturizer jar on a bathroom counter

    starter bundle

    b-wash + b-cream

    Sale price  $50.00 cad Regular price  $56.00 cad
  • hydration bundle by build (skincare): b-gel water gel pump bottle and b-cream moisturizer jar side by side on a wooden shelf

    hydration bundle

    b-cream + b-gel

    Sale price  $47.00 cad Regular price  $52.00 cad
  • moisture bundle

    b-cream + b-balm

    Sale price  $54.00 cad Regular price  $60.00 cad
  • all the basics bundle by build (skincare): b-wash cleanser, b-gel water gel, b-cream moisturizer and b-balm gel-balm lined up on a wooden shelf

    all the basics bundle

    b-wash + b-gel + b-cream + b-balm

    Sale price  $95.00 cad Regular price  $112.00 cad