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b-balm

Name: b-balm
Brand: build (skincare)
SKU: BBALM
Price: 32.00 CAD
Availability: InStock

multi-purpose moisturizing gel-balm

1 fl. oz. (30 mL)

$32.00 cad

with the help of squalane, medium-chain triglycerides and occlusive powerhouse petrolatum, b-balm creates a thin barrier that helps to moisturize and lock in hydration. b-balm's hybrid gel-balm texture is velvety-smooth and highly spreadable, melting into the skin to provide immediate moisturizing, softening and soothing benefits. although waterless and highly emollient, b-balm feels featherlight on the skin.

targets > dryness + dehydration + flaking

squalane, caprylic/capric triglyceride, dextrin palmitate, synthetic wax, petrolatum, microcrystalline wax

use b-balm as the last step in your skincare routine. for light application warm a small amount of product between your palms and press into the dry areas of your face. to intensely moisturize dry areas - apply a small amount directly. b-balm can be used in place of a moisturizer or on top of a moisturizer.

try applying b-balm under the eyes at night
try applying b-balm as a lip mask at night
a little goes a long way
use b-balm all over the face or to spot treat extra dry areas

original plastic packaging:

materials:

cap: PP [5] / cap liner: PP [5] / jar: PET [1] / label: vinyl

step 1: remove the cap

step 2: rinse out any residue in the jar

step 3: screw cap back onto jar

step 4: remove label (dispose in regular trash)

step 5: toss into your curbside recycling bin

* before recycling always make sure to check that your area recycles these plastic types.

updated glass packaging:

materials:

cap: PP [5] / cap liner: PP [5] / jar: glass / label: vinyl

step 1: remove the cap

step 2: rinse out any residue in the jar

step 3: remove label (dispose in regular trash)

step 4: toss into your curbside recycling bin

* before recycling always make sure to check that your area recycles these plastic types.

b-balm is multi-purpose

facial care

use all over the face to lock in hydration and provide barrier support

under-eye care

use as an under-eye moisturizing balm or to protect your sensitive under-eye skin before applying stronger skincare actives

lip care

use as a lip balm throughout the day or as a lip mask at night

b-balm is suitable for all skin types. it's lightweight but deeply moisturizing without feeling heavy or greasy. b-balm is great not only on your facial skin but can be used on dry lips, nail cuticles or even knees and elbows!

compared to pure petrolatum, b-balm is much less occlusive. b-balm is mostly gelled emollients so you feel it penetrating the skin and moisturizing while leaving behind a lightweight barrier to prevent water loss.

b-balm is anhydrous meaning it does not contain water. bacteria and fungi need water to grow and multiply. it's important to apply b-balm with clean hands to reduce the risk of contamination to both b-balm and your skin, maintaining its efficacy and hygiene.

built on the basics

simplicity is our strength. b-balm relies on these foundational ingredients:

petrolatum locks in hydration and shields skin from dryness

squalane mimics skin’s natural oils to keep it balanced and comfortable

waxes & texturizers are carefully chosen to provide a silky, melt-in texture

slugging with b-balm

slugging is a skincare technique where you layer an occlusive agent—like a thick cream or balm—over your whole face before bed to seal in moisture and up your hydration game.

b-balm is a great alternative to pure petrolatum because it blends squalane, medium-chain triglycerides, and a hint of petrolatum to create a protective barrier that feels way lighter on your skin than traditional slugging options. b-balm glides on easily and doesn't leave that sticky or greasy feeling, making it a top choice for locking in that moisture without the ick factor. it's great for soothing your skin and beefing up its barrier against the daily grind, giving you a healthier, bouncier face by morning!

build a routine with b-balm

every routine starts with the basics. here’s how b-balm fits in to give your skin the care it needs without complication.

cleanse

b-wash

moisturize

b-cream

occlude

b-balm

get b-balm in a bundle

I created b-balm out of a need for something incredibly basic yet incredibly moisturizing. my sister and I both use prescription acne creams. occasionally we get extreme dryness around our eyes and on our necks. I couldn't find anything on the market with an ingredient composition like b-balm. b-balm is ultra-moisturizing - there's no water in the formulation. it is extremely gentle and incredibly nourishing and suitable for acne prone skin (don't let petrolatum fool you). I like to use b-balm around my eyes at night and on particularly dry days I take a very small amount, warm it between my palms and pat it all over my face. you can think of it as a solid facial oil.

jonah ray, owner & founder

Account

b-balm