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multi-purpose moisturizing gel-balm

1 fl. oz. (30 mL)

Regular price $30.00 cad
Regular price Sale price $30.00 cad
aale sold out


with the help of squalane, medium-chain triglycerides and occlusive powerhouse petrolatum, b-balm creates a thin barrier that helps to moisturize and lock in hydration. b-balm's hybrid gel-balm texture is velvety-smooth and highly spreadable, melting into the skin to provide immediate moisturizing, softening and soothing benefits. although waterless and highly emollient, b-balm feels featherlight on the skin.

" I created b-balm out of a need for something incredibly basic yet incredibly moisturizing. my sister and I both use prescription acne creams. occasionally we get extreme dryness around our eyes and on our necks. I couldn't find anything on the market with an ingredient composition like b-balm. b-balm is ultra-moisturizing - there's no water in the formulation. it is extremely gentle and incredibly nourishing and suitable for acne prone skin (don't let petrolatum fool you). I like to use b-balm around my eyes at night and on particularly dry days I take a very small amount, warm it between my palms and pat it all over my face. you can think of it as a solid facial oil. " - jonah ray (owner & founder)


use b-balm as the last step in your skincare routine. for light application warm a small amount of product between your palms and press into the dry areas of your face. to intensely moisturize dry areas - apply a small amount directly. b-balm can be used in place of a moisturizer or on top of a moisturizer.


squalane [emollient], caprylic/capric triglyceride [emollient], dextrin palmitate [thickening agent], synthetic wax [texture enhancer], petrolatum [occlusive], microcrystalline wax [texture enhancer]

*reformulated september 2022

features: squalane / medium-chain triglycerides / petrolatum

need to know more? check out our FAQs


why was the formula changed/how does it compare?

to make a long story short... after countless attempts to correct the leaking issues with b-balm and countless conversations with other cosmetic chemists and raw material suppliers... it was unfortunately determined that there was a fundamental issue with b-balm's original formula which couldn't be fixed without severely impacting the textural experience... it comes down to the chemistry of what ingredients were being used and their incompatibilities.

the new formula utilizes an improved oil gelling system with enhanced stability. ingredients that were contributing to incompatibilities were also removed.

the old formula was more of a gelled-oil with a dewy or some may say... greasy finish. the new formula feels lighter and softer on the skin and absorbs more easily to leave a natural finish on the skin.


  • try applying b-balm under the eyes at night
  • try applying b-balm as a lip mask at night
  • a little goes a long way
  • use b-balm all over the face or to spot treat extra dry areas

recycling guide


cap: PP [5] / cap liner: PP [5] / jar: PET [1] / label: vinyl


step 1: remove the cap

step 2: rinse out any residue in the jar

step 3: screw cap back onto jar

step 4: remove label (dispose in regular trash)

step 5: toss into your curbside recycling bin

* before recycling always make sure to check that your area recycles these plastic types.

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