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b-balm
1/5

b-balm

multi-purpose moisturizing gel-balm

1 fl. oz. (30 mL)

$32.00 cad
with the help of squalane, medium-chain triglycerides and occlusive powerhouse petrolatum, b-balm creates a thin barrier that helps to moisturize and lock in hydration. b-balm's hybrid gel-balm texture is velvety-smooth and highly spreadable, melting into the skin to provide immediate moisturizing, softening and soothing benefits. although waterless and highly emollient, b-balm feels featherlight on the skin.

targets > dryness + dehydration + flaking

ingredients

squalane, caprylic/capric triglyceride, dextrin palmitate, synthetic wax, petrolatum, microcrystalline wax

directions

use b-balm as the last step in your skincare routine. for light application warm a small amount of product between your palms and press into the dry areas of your face. to intensely moisturize dry areas - apply a small amount directly. b-balm can be used in place of a moisturizer or on top of a moisturizer.

tips
  • try applying b-balm under the eyes at night
  • try applying b-balm as a lip mask at night
  • a little goes a long way
  • use b-balm all over the face or to spot treat extra dry areas
recycle

original plastic packaging:

materials:

cap: PP [5] / cap liner: PP [5] / jar: PET [1] / label: vinyl

 

step 1: remove the cap

step 2: rinse out any residue in the jar

step 3: screw cap back onto jar

step 4: remove label (dispose in regular trash)

step 5: toss into your curbside recycling bin

* before recycling always make sure to check that your area recycles these plastic types.

updated glass packaging:

materials:

cap: PP [5] / cap liner: PP [5] / jar: glass / label: vinyl

 

step 1: remove the cap

step 2: rinse out any residue in the jar

step 3: remove label (dispose in regular trash)

step 4: toss into your curbside recycling bin

* before recycling always make sure to check that your area recycles these plastic types.

b-balm is multi-purpose

facial care

use all over the face to lock in hydration and provide barrier support

under-eye care

use as an under-eye moisturizing balm or to protect your sensitive under-eye skin before applying stronger skincare actives

lip care

use as a lip balm throughout the day or as a lip mask at night

is b-balm only suitable for dry skin?

b-balm is suitable for all skin types. it's lightweight but deeply moisturizing without feeling heavy or greasy. b-balm is great not only on your facial skin but can be used on dry lips, nail cuticles or even knees and elbows!

is b-balm very occlusive?

compared to pure petrolatum, b-balm is much less occlusive. b-balm is mostly gelled emollients so you feel it penetrating the skin and moisturizing while leaving behind a lightweight barrier to prevent water loss.

is there a risk of contaminating b-balm by using my fingers to apply it from the jar?

b-balm is anhydrous meaning it does not contain water. bacteria and fungi need water to grow and multiply. it's important to apply b-balm with clean hands to reduce the risk of contamination to both b-balm and your skin, maintaining its efficacy and hygiene.

built on the basics

simplicity is our strength. b-balm relies on these foundational ingredients:

b-wash - build (skincare)

petrolatum locks in hydration and shields skin from dryness

b-wash - build (skincare)

squalane mimics skin’s natural oils to keep it balanced and comfortable

b-wash - build (skincare)

waxes & texturizers are carefully chosen to provide a silky, melt-in texture

slugging with b-balm

slugging is a skincare technique where you layer an occlusive agent—like a thick cream or balm—over your whole face before bed to seal in moisture and up your hydration game.

b-balm is a great alternative to pure petrolatum because it blends squalane, medium-chain triglycerides, and a hint of petrolatum to create a protective barrier that feels way lighter on your skin than traditional slugging options. b-balm glides on easily and doesn't leave that sticky or greasy feeling, making it a top choice for locking in that moisture without the ick factor. it's great for soothing your skin and beefing up its barrier against the daily grind, giving you a healthier, bouncier face by morning!​

build a routine with b-balm

every routine starts with the basics. here’s how b-balm fits in to give your skin the care it needs without complication.

b-wash - build (skincare)
b-wash

b-wash

$27.00 cad

cleanse

b-wash

b-cream

b-cream

$27.00 cad

moisturize

b-balm

b-balm

$32.00 cad

occlude

I created b-balm out of a need for something incredibly basic yet incredibly moisturizing. my sister and I both use prescription acne creams. occasionally we get extreme dryness around our eyes and on our necks. I couldn't find anything on the market with an ingredient composition like b-balm. b-balm is ultra-moisturizing - there's no water in the formulation. it is extremely gentle and incredibly nourishing and suitable for acne prone skin (don't let petrolatum fool you). I like to use b-balm around my eyes at night and on particularly dry days I take a very small amount, warm it between my palms and pat it all over my face. you can think of it as a solid facial oil.

jonah ray, owner & founder

Customer Reviews

Based on 37 reviews
92%
(34)
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C
Christina Elia
Great For Dry Skin On Tret

I have normal to dry skin and I’m obsessed with this balm!! I get dry patches all over my face because of tret and it makes it impossible to wear makeup. Usually I just slap some vaseline on my face but this balm is much more cosmetically elegant AND I can wear a thin layer under my makeup if needed. Plus I never wake up looking crepey now 🫶🏼

J
Julio Chavez
Great Balm

Love the balm light weight but very occlusive

C
Cher
Wanted to love

Have only been using for 2 weeks but sad to say I’ll have to use on my body/ as a hand cream as it broke me out in areas I don’t ever experience blocked pores. It’s a shame because the cream really feels lightweight and blends easily. Will keep trying the other products in the range !

hi cher! thanks so much for giving b-balm a try and for taking the time to leave a thoughtful review. it always breaks my heart to hear when something doesn’t work out for someone but I’m truly grateful for your honesty. feedback like this is how I continue to improve build. I really hope you enjoy the other products in the range, and thank you for still trusting build with your skin! - jonah

J
Judy Hollett
B balm

Excellent product!!

D
DCPROF
Excellent for Skin Barrier

I prefer b-balm over petroleum jelly. b-balm is much lighter and just as effective.