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Let customers speak for us

from 117 reviews
the product I didn’t know I needed

I was intrigued by what I read about b-gel (thanks @sambythexounter). I didn’t know how it would fit into my routine but decided to try it anyway. This stuff is magic! When I dispensed it in my hand, I thought it might be heavy or sticky. It transforms into this light, kind of watery fluid that absorbs right in to the skin and moisturizes like a dream! In the winter, I replaced my morning toner with b-gel. Sometimes at night, I applied a thick coat and let it soak in before doing the rest of my routine. Now that’s it’s hot and humid, my morning routine is b-wash, an antioxidant serum, b-gel and sunscreen. It even helped heal my parched hands after a pottery project. B-gel has gone from the product I wasnt sure I needed to the product I buy in multiples because I cant be without it.

PamZ
07/09/2025
b-gel
b-gel
Simple and efficient

I’ve tried a lot of hydrating toners and this one of my top favourites. So simple but does its job. Perfect alone on wet skin followed by serums/moisturizer, but even better mixed into b cream. Has never caused a break out. I have sensitive combination skin.

Andi
07/05/2025
b-gel
b-gel
Love love this cleanser!

I like a cream cleanser in the morning and the one I’d been using was discontinued. I tried several others but was unhappy with them. I finally decided to follow the advice of @sambythecounter and try b-wash. Perfection! The powder turns creamy with just a bit of water. You can even customize the feel, more creamy or more foamy. It’s perfect for my light morning cleanse. B-wash rinses like a dream, leaving nothing behind. Afterwards my face feels so soft and refreshed. I like that there are no actives in this cleanser so I can proceed with the rest of my routine as needed. I’ve even started using it on no makeup days because I love the feel of my skin after using. This stuff is amazing!

PamZ
07/02/2025
b-wash
b-wash
Witchcraft in a bottle!

Jonah know's his formulations. I don't know how he did it, but B-Gel is incredible/the best hydrating gel/serum I have ever used. It has the most perfect viscous texture that absorbs beautifully into the skin, but leaves ZERO tackiness/stickiness. Despite this, my skin feels so plump and hydrated, as if I am wearing a cream-based moisturizer. I've been using B-Gel for about a month now, typically just in the mornings. I apply the gel and then sunscreen on top, and that's it. My skin feels perfectly hydrated all day long; no pilling, no stickiness, no heavy feeling. Cannot recommend this product enough!

Bhavin
06/16/2025
b-gel
b-gel
The perfect basic face cream

Love this cream! My skin is combination and super sensitive and this cream has never caused any issues for me. Most gel moisturizers make me shiny but feel dry and tight while creams can sometimes feel suffocating on my face. This moisturizer is the perfect texture for me- a light cream that doesn’t feel heavy and doesn’t make me shiny/oily. It’s moisturizing enough that I can use it morning and night. So thankful I found it. Plus I love supporting a Canadian Indie brand 💚

Heather
06/08/2025
b-cream
b-cream
Great Balm

Love the balm light weight but very occlusive

Julio Chavez
05/25/2025
b-balm
b-balm
Best cleanser ever

I love everything about this cleanser! 10/10.

Cassie Wadsworth
04/18/2025
b-wash
b-wash
My HG moisturizer

Honestly just get it and you’ll be hooked. It’s perfect for my combo skin morning and night!

Sue
04/17/2025
b-cream
b-cream
So glad I found this product!

This is the best face wash I have ever used. It leaves your skin soft and does a great job at cleaning.
Will be re-purchasing for sure 😊

Amanda C
04/16/2025
b-wash
b-wash

Hands down the best face wash I have used - feels like a dream to massage over the skin and my skin feels soft after using

Amanda
04/10/2025
b-wash
b-wash

Hydrating and feels so beautiful on the skin

Amanda
04/10/2025
b-gel
b-gel
Amazing!

B-gel is the product I've been looking for! I've tried so many hydrating toners and serums, and this is the only one that's actually worked for me. My skin is so soft and smooth. It also doesn't pill so I can wear it under makeup. I will definitely be repurchasing!

Aimee
04/06/2025
b-gel
b-gel
B balm

Excellent product!!

Judy Hollett
03/26/2025
b-balm
b-balm
Perfect for sensitive skin

I love build b-cream. I have rosacea prone hypersensitive skin and it is very calming and soothing. A staple in my skincare routine. Highly recommend.

DCPROF
02/28/2025
b-cream
b-cream

Makes your skin nice and smooth! Get rid of dead skin fast. Also works for acne

Susanne
02/14/2025
a-gel
a-gel
  • b-wash b-wash - build (skincare)

    b-wash

    b-wash

    4.87 / 5.0

    (31) 31 total reviews

    Regular price $27.00 cad
    Regular price Sale price $27.00 cad
    Unit price /  per 
  • b-gel b-gel

    b-gel

    b-gel

    5.0 / 5.0

    (5) 5 total reviews

    Regular price $24.00 cad
    Regular price Sale price $24.00 cad
    Unit price /  per 
  • a-gel a-gel - build (skincare)

    a-gel

    sold out

    a-gel

    4.75 / 5.0

    (4) 4 total reviews

    Regular price $27.00 cad
    Regular price Sale price $27.00 cad
    Unit price /  per 
    sold out
  • b-cream b-cream - build (skincare)

    b-cream

    sold out

    b-cream

    4.94 / 5.0

    (36) 36 total reviews

    Regular price $27.00 cad
    Regular price Sale price $27.00 cad
    Unit price /  per 
    sold out
  • b-balm b-balm - build (skincare)

    b-balm

    b-balm

    4.84 / 5.0

    (37) 37 total reviews

    Regular price $32.00 cad
    Regular price Sale price $32.00 cad
    Unit price /  per 
1 / of 5

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b stands for basic

basic skincare that doesn't compromise on quality

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